Sony ST3 Sound Bar
Branding · Logo Design · Social MEdia
Product Launch • Go-To-Market Strategy • Integrated Marketing Communications • Event Marketing • Content Creation •
Branding · Logo Design · Social MEdia
product launch - sony st3 sound bar
OVERVIEW
Full product launch from product planning phase through to European market launch including ATL/BTL 360° marketing campaign in selected European markets.
OBJECTIVES
• Define product positioning and messaging for the EU audience
• Develop online and offline marketing assets
• Build product awareness
• Convert at point of sale with retail displays
Target Audience
35+ years old, male, affluent (€60K+), music lover, CD buying generation
GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
Full product launch from product planning phase through to European market launch including ATL/BTL 360 campaign in selected European markets.
Research-informed messaging development
Marketing collateral development
Advertorial and print advertising
Point of sale product display solutions
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