Pico 4 vr headset

2022 launch of the PICO 4 VR Headset with $25 million investment in UK, France and Germany. Omni-channel campaign designed to drive awareness for the newly established PICO consumer brand, inform and drive traffic POS.

• Become the number 1 consumer standaloneVR brand within the category in Germany and gain significant market share in UK and France.

• Build Awareness of the PICO brand in Europe and gaining trust of the European consumer.

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25 to 45 Mainstream Casuals & Tech Enthusiasts

MEDIA KPIS

• Reach

• Traffic to the website